Facebook unveiled the ability for Page admins to schedule posts. What does this mean? Well, if you’re running your company’s remodeling or construction Facebook page, you’ll cry tears of joy. In the past, page admins had to manually log into their company’s page to post an update. Then, a few hours later when they wanted to keep their “social impact” high, they diligently logged back into Facebook and posted yet another update. If this is you, your heart has been in the right place – but FINALLY, Facebook realized that we all don’t have job that keep us logged into the social networking sight 24 hours a day 7 days a week (where’s the “like” button when you need it?!).
Now, page admins have the ability to update their Facebook page at any time of the day with Scheduled Facebook Posts. This means small companies who maybe can’t afford to have a dedicated intern monitoring their Facebook interactions at 6:00 am on a Saturday (poor intern) can now act like they do… a virtual intern who scheduled that post 2 days before… on Thursday at lunch.
A few things to note and we’ll explain how you can start scheduling away.
- This functionality hasn’t been rolled out to every page just yet, but if you don’t have it – expect it in the near future (yes, you can put down your pitch forks and call off the riot… it’ll come)
- You can schedule posts for up to 6 months in advanced
- You can schedule posts in the future at 15 minute intervals (meaning if I schedule a post at 6:00 am, my immediately next scheduled post would be for 6:15 am… why anyone would be up at that time is beyond me… but expect my consecutive posts)
Now, onto how to post in the future… it’s not as magical as it sounds, it’s actually quite simple.
1. Start writing up a regular post… you know, the “status” update on the top left of your page under your page’s name and logo. Ready?
2. Before you click post, click the small clock in the bottom left corner of your status box… it should look something like this:
3. Click it… It’ll bring up the options to schedule the post… DON’T HIT THE POST BUTTON YET! Pick the year, the month, the day, and the hour of when you want the post your currently typing to hit your page’s timeline. I selected “June, 7th, 2012 @ 12AM“ (I actually selected 12 am, so like DC Metro Media on Facebook to test the theory tonight)
4. If you’re happy with the time you’ve set, hit “Schedule” … the box below should immediately appear…
Congrats, you are now a Facebook aficionado! What’s this mean for you? This means you can still keep up an active page while you’re out on the job site, in a client meeting, or picking the kids up from school. Scheduling Facebook Posts allows you the times to interact with your social life and your actual life without actually being logged onto the internet. Get posting, get interacting, and get living! (In the real world, that is).